SNAP's CEO, Alex Harrington, says, "AYI has always been a successful dating solution, offering a great way for a community of 30 million singles to meet and explore romantic relationships.However, we needed a stronger brand identity to communicate those benefits effectively to new and existing users.
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Fifty Dating is so much more than just online dating, we are continually looking for ways to make your dating experience as fun, safe and successful as possible.
Each year we re-invest significant funds into site security and functionality, all to give our valued members the best senior dating experience in the UK.
We are excited to unveil First Met, which captures the essence of our brand promise: to make it easy for single adults 35 and older to meet more people and lead happier, more fulfilling lives."First Met's i Phone and Android app are both newly rebuilt from the ground up with a more streamlined back-end infrastructure.
Not only will the i Phone and Android apps perform better than the former AYI native apps, but the new underlying technology allows SNAP to make improvements to the apps more frequently and with lower cost. Harrington continues, "SNAP has been investing for the last several months to elevate our mobile applications to the highest standards in the industry, since the majority of user activity in the dating category has shifted to mobile platforms.